I agree, it's a good concept vehicle and is a great way to tell Detroit "if you won't do it, then we will".

What I don't get is the presence of the word "practical" and the price of $45,000 in the same sentence. So either the truck is practical, or is it $45,000, for it can't be both.

A price premium of between 100 and 200 percent is the only thing impractical about any EV in production right now.

I'm as great or greater a proponent of EVs than anyonw. But when you call this $45,000 truck "practical" you signal to the average consumer that this is what you can expect EVs to cost. It suggests that we don't think we have any more work to do before we expect people to start buying these things, and that's not only wrong, it is not helpful to the "cause", so to speak.

Yeah, these folks have come up with an innovative and intriguing electric pick-up truck. And I'd bet money that some day it will be practical as well. But at $45,000, it is absolutely not practical (unless it can fly, or is amphibious, or has some other capabilities you won't find in a $15,000 truck).