I, for one, am shocked that more people will not make a slight effort to save the Earth -- the very thing that provides us with life.

Here is the reality: Most people care about IMPROVING. When people buy a new car, they want something faster, bigger, sleeker, and/or more powerful. Aggressive drivers and people who love speed want faster. People who feel unsafe on the road, or people who feel small typically want bigger. Vain people want sleeker. Most people are at least a little bit of each of these. Including me.

For only very few of is the desire to save the world such a strong motivating factor that it will trump these other basic desires.

Until the Federal and State governments FORCE us (or let us -> see recent example of the EPA overturning California state law setting standards for sales of high-efficiency/low-emissions vehicles http://www.nytimes.com/2007/12/20/washington/20epa.html) to start driving cars that are more, we, the selfish citizens will continue to buy the fastest, biggest, gas-guzzlingest cars we can buy, not because we adore burning gas, but because we like power, cavernous interiors, and feeling safe (even if we're not any safer in an SUV or any other huge car).

To get back to the subject of this thread -- the eBox, I must say this is yet another example of how your average eco-car company just doesn't get it... This car is doing everything BUT enticing people to buy electric.

They should really invest in a custom paintjob... Maybe get one of those cool designers who have their stuff at Giant Robot or who design basketball sneakers get a shot designing a signature model.