About Us

Published April 6, 2006

Team

Bradley Berman is the editor of HybridCars.com. Mr. Berman writes about hybrid cars for BusinessWeek, the New York Times, and other publications. He is frequently quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, MarketWatch, and National Geographic. Mr. Berman is a tireless researcher of the hybrid car market. He speaks directly to industry insiders and participates as a panelist and moderator at professional conferences, such as the Society of Automotive Engineers' Hybrid Symposium, the Electric Drive Transportation Association conference, and AutoFutureTech, where he also serves as program director. Mr. Berman’s career includes experience as a journalist, entrepreneur, and web production and usability expert.

John Voelcker covers advanced auto technologies for a variety of print, online and radio outlets, including Wired, IEEE Spectrum, Popular Science, Portfolio.com and HybridCars.com. His radio segments on auto technology are syndicated through Public Radio Exchange (PRX) and he provides occasional car commentary for National Public Radio shows. He is also coauthoring a business book on the radical restructuring of auto manufacturing.

Reid (Rusty) Heffner is Associate in the transportation practice of Booz Allen Hamilton. Dr. Heffner earned his PhD from the University of California - Davis, Institute of Transportation Studies. His research focuses on consumer response to advanced-technology vehicles, including hybrid-electric vehicles and hydrogen fuel-cell vehicles. Dr. Heffner has seven years of experience designing, building, and marketing new technology products. He has worked at General Motors and Ford,  and was a Senior Product Manager at supply-chain software maker Manugistics, where he managed collaborative development projects with transportation clients that include Mitsubishi Motors and Harley-Davidson. He holds an M.B.A. from Georgetown University.

Shamit Choksey is a writer and journalist with a life-long passion for all things motorized. Most of his writing has been for television and magazines. Aside from his work for HybridCars.com, Mr. Choksey is also a staff writer for PBS's weekly automotive program, MotorWeek, as well as a contributor to Automobile Magazine.

Michael Coates is an automotive journalist who writes about cars and trucks for enthusiast magazines, specialty publications, trade journals and a variety of websites. Mr. Coates is currently focusing on advanced automotive technology, future fuels and propulsion systems such as hybrids, clean diesels, and hydrogen fuel cells.

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About the Site, Programs, and Partners

HybridCars.com is part web journal, part online community, and part hybrid market research organization. Content from HybridCars.com is syndicated to Yahoo!Autos and BusinessWeek Online. HybridCars.com works closely with R. L. Polk to produce the Hybrid Market Dashboard, and with the University of Michigan's Office for the Study of Automotive Transportation in developing surveys and other research projects related to the emerging hybrid market. Please contact us if you are interested in learning more about our market-related publications, projects, and services.

As our research continues, we also continue to add pages to share news and information about hybrid cars and their impact. To help share this content and build a community of hybrid drivers, we distribute a monthly email newsletter and host an online discussion forum. Our research entails interviewing people who engineer, sell, and service hybrids, and those who advocate for their use. We conduct regular clean-ups of the site to remove outdated content, that we post to an archive of old material.

Media Coverage

Partial list of publications and media organizations that have interviewed or quoted HybridCars.com Editor Bradley Berman:

ABC News AIADA.com - American Int'l Automobile Dealers Automotive News Albuquerque Journal Associated Press Newswires BBC World Business Report (Radio) BBC World Business Report (Television) Business Journal (New York) Canadian Geographic CBS Evening News CBS Morning News CBC Radio CBS Radio (National) Chicago Daily Herald Chicago Tribune Christian Science Monitor Congressional Quarterly Review CBC Radio CNBC "On The Money" (Live Primetime) Contra Costa Times (California) Democracy Now (Pacifica Radio) Houston Chronicle Energy Security (Institute for the Analysis of Global Security) The Joe Scarborough Show Home Power Magazine Kansas City Star (Missouri) L’usine Nouvelle (French business magazine)

Organic Style Magazine Miami Herald Michigan Public Radio Money Magazine Mother Earth News MSN.com National Geographic New Haven Register (Connecticut) New York Times Pittsburgh Post-Gazette Philadelphia Inquirer (Pennsylvania) Quartier Libre (Montreal) Radio Singapore Record Journal (Connecticut) Red Herring Reuters San Antonio Express San Jose Mercury News Smart Money Star-Ledger (New Jersey) Tennessean Time Magazine TreeHugger TV U-Wire (University Wire) Virginian-Pilot & Ledger-Star

Editorial Policy, Credits, and Interview Requests

Journalists and students can reference content on this site by crediting (and, if possible, linking to) HybridCars.com. Unless otherwise noted, the author should be listed as Bradley Berman, Editor, HybridCars.com. We usually accept interview requests from the media; requests should be submitted via email.

We are not employees or agents of any carmaker or car company. We maintain a strict policy of editorial independence. We welcome the possibility of site sponsorships, with the provision that sponsors will in no way influence the truthful and candid presentation of the facts about hybrid cars.

While we believe strongly that hybrid cars are the way to go, we do not hesitate to present information that is critical of any particular product, service, or technology. Our goal is to combine solid research and factual information with some candid opinion — all free of marketing “hoo-ha” and presented in the cleanest, most accessible web format.